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America's Fastest Growing Bowl Game

Big is getting BIGGER!

The Valero Alamo Bowl has a Top 10 slot among the 35 bowl games in terms of team payout as the game matchs-up the Pac-12 #1 vs. Big 12 #2 (after BCS selections).

Track Record of Success

- Produced five (5) of the Top 15 non-BCS most-watched games in ESPN history in terms of household impressions. 

- 2nd highest average TV rating (4.4) and 3rd highest average attendance (60,917) of all non-BCS ESPN bowl games for the past 10 years.

Tap into the Passion

College football fans annually rate in the top 3 of most loyal and passionate fan base in all sports.

- With an average attendance of 60,000+, the Valero Alamo Bowl fan is an equal mix of San Antonio and out-of-town visitors with an average age of 41 and a household  income of $102,500

- More than 80,000 fans support the Valero Alamo Bowl's calendar of events including luncheons, interactive fan zone areas, pregame parties, golf tournaments and pep rallies.  


The Bowl and San Antonio: A Winning Partnership

The partnership between the Bowl and San Antonio as always created an experience that is more than just a game. With tourism destinations like the Alamo, Hemisfair Park and the historic River Walk, it creates a fan experience outside the Bowl. The great partnership has lead to the rapid success of the Valero Alamo  Bowl. 

- Over one million fans have attended the 20 bowl games resulting in over $394 million in direct economic impact

- Over $78 million contributed to higher education through the bowl team payouts, local scholarships and team payouts for neutral site games. 


Valero Alamo Bowl Overview

The Valero Alamo Bowl prides itself on forming long-lasting relationships with all of its partners. The bowl staff is experienced in creating custom partnerships that help your company reach their respective goals. 

To discuss ways to build a marketing-driven and solution-focused platform, please contact:

Rick Hill
Vice President of Marketing
Valero Alamo Bowl
Phone: 210-704-6388
Email: rickh@alamobowl.com